BRIEF OVERVIEW

This program is essential for all marketing professionals and business people, the Internet Marketing Certificate Program is designed to provide you with a comprehensive examination of tactics and strategies across social media, mobile marketing, online analytics, and search engine marketing aimed at fully leveraging the Internet for achieving business goals such as acquiring, converting, and retaining online customers.

This program is intended for anyone interested in improving website performance, online marketing campaigns, search engine marketing and web analytics skills. This program will also interest those advancing a career in marketing by clearly defining the tactics and technologies integral to planning and implementing a successful Internet marketing strategy from an organizational perspective.

  • WHO SHOULD ATTEND?
    Business Developers
    Marketing Executives
    Individuals seeking “Work From Home” Opportunity
    Online Marketing Professionals
    Advisers of small, medium and fast growing enterprises (SMFEs)
    Graduate students in Marketing & Strategy
    Individual preparing for International Certification Program in Internet Marketing

COURSE CONTENT

MODULE ONE: DIGITAL MARKETING FUNDAMENTALS

• Overview of Digital Marketing For Business

• Understanding the Digital Marketing TREE

• Working with AECM/RACE Strategy Framework

• Strategic Digital Positioning & Digital Value Creation for Business

• Online Presence Analysis & Introduction to Digital Intelligence

• Developing an Effective Digital Marketing Strategy Plan

 

MODULE TWO: EMAIL MARKETING

• Introduction to Email Marketing and Why it’s a Winning Key

• Understanding Why People Will Open Your Newsletter & Primary Recipe For Success

• Effective Newsletters: The Objectives, Effective Subject, Signature Line and Personalization

• Managing the Pitfall holes: Getting Permission, Delivering into INBOX and Spamming Rules

• Metric Monitoring: Total Open Rate, Bounce Rate, Click Through Rate(CTR) and Conversion Rate

• Database Mining and Management (Practical Illustration)

• Creating, Scheduling and Sending a Winning Newsletter (PRACTICALS)

 

MODULE THREE: SOCIAL MEDIA MARKETING

• Social Media Marketing Fundamentals

• Developing Effective Social Media Engagement Plan

• Facebook Marketing for Business

• Instagram Marketing For Business• Twitter Marketing for Business

• LinkedIn Marketing for Business

• YouTube Marketing for Business

• Exploring other Social Networks (Google+, Skype, Whatsapp and SnapChat, etc)

 

MODULE FOUR: CONTENT MARKETING FOR BUSINESS

• Activating the Power of Content Marketing

• Working with the 4C Content Marketing FrameworkTM

• Managing Content Marketing Challenge, Process and Planning

• Content Marketing Effectiveness Monitoring Metric & KPI

• Case Study – Review & Analysis

 

MODULE FIVE: SEARCH ENGINE MARKETING FOR BUSINESS

• Search Engine Marketing Importance & Fundamentals

• Search Engine Essentials– Type, Process, Ranking Factor and Keyword Analysis

• Step-by-Step Search Engine Optimization (on-page SEO) Process/Methodology

• Implementing Off-Page SEO (Directory Listing, Classified AD, Google MyBusiness Listing, etc)

• Implementing Search Engine Advertisement (Google SE and Yahoo SE) – PRACTICAL

• Case Study – Review & Analysis

 

MODULE SIX: MOBILE MARKETING FOR BUSINESS

• Understanding the Fundamentals of Mobile Marketing and Mobile Marketing Strategy

• Mobile Marketing Channels: Text Message, Flash Message, Voice Message, Short Code Services, USSD Service, QR Code, Mobile Web/APP

• Executing Mobile Broadcasting Marketing (WhatsAPP, Telegram and SnapChat)

 

MODULE SEVEN: ONLINE ADVERTISEMENT FOR BUSINESS

• Understanding the Fundamentals – PPC/PPM/PPA/PPP/BTO/SSC and CTR

• Type of Campaign – Search Engine (Text), Display Banners, Video, Shopping and Mobile Engagement

• Online Advertisement (Google Adwords, Yahoo Gemini, Social Media & Classified Adverts) Network

• Effective Landing Page and Conversion Rate Optimization• Google Advertising Fundamentals (Placement & Remarketing Discuss) – PRACTICALS

 

MODULE EIGHT: BRAND REPUTATION MANAGEMENT & ONLINE PR

• Brand Reputation Management

• Online Brand Reputation Monitoring

• Blogging, Viral Marketing, Sponsored Story and Forum Management

• Case Study – Review and Analysis

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MODULE NINE: GRAPHIC FOR DIGITAL MARKETER (100% practicals)

• Graphic Designs Essentials

• Creating Beautiful Logo and Banners with Canva.com

• Introduction to Fireworks/Photoshop

 

MODULE TEN: WEB ANALYTICS 

• Web Analytics Importance and Fundamentals

• Web Analytics – Parlance, Categories and Majors Tools

• Understanding and Working with Google Analytics – PRACTICAL

TRAINING PACK

  • Certificate of Participation
  • Training Materials,
  • Database (Email & GSM Number)
  • Refreshment

DURATION: 2 DAYS  (10am – 4PM  )

DATE:16-17TH FEBRUARY

PROGRAM FEE: N40,000 Only

For more Information:

Call: 01-2932375, 09038809800
Email: info@digitaladplanet.com

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