SEO Case Study: How we increased conversion rate by 1,407% for Tour My Nigeria.
A successful digital marketing campaign that helped Tour My India, one of the fastest growing Travel companies in India to get conversions improved by a huge figure of 1,407% in just 12 months. Our Digital Marketing team was responsible for strategizing, planning & executing marketing campaigns that involved SEO primarily & PPC, Social media, Conversion optimization as well that performed equally well. Site started ranking on top results in Google driving 1,844% more non-paid traffic & 1,281% more leads from organic traffic.
Site Audit & Optimization
Through comprehensive SEO audits & deploying on-page optimization techniques to the site, we remove the flaws & optimize the site for search engines and users. From right keyword research to SEO tags, stronger internal linking to content optimization, there are around 100+ ranking signals we take care of.
We research, collect, analyse & review your business data along with the competitors’ status to identify target audience, their interests and demography & build cutting-edge SEO strategies focused on driving real traffic that have potential to engage & convert.
Content Marketing & Outreach
Tapping the content marketing channel as a part of our off-page optimization strategy, we create content ideas around user persona & search engines, optimize & publish engaging content, outreach to a wider audience, set-up & manage blogs, promote on social media – all this to build authority & a strong case to get websites move up on search results.
Link Audit & Penguin Recovery
As good links can get better rankings, bad links can harm the site. From detailed link audit to link removal and then further submitting disavow & reconsideration request to Google, our SEO experts manage the whole process required to recover the site from penalty, if hit by Google Penguin.
Keyword & Opportunity Research
Our SEO experts dig out online opportunities by researching & monitoring productive keywords, analysing density of highly competitive search terms/ phrases to consider for top-rankings and finding more opportunities through long tail & Google hummingbird related searches that can add onto the organic traffic.
SEO Integrated Marketing
SEO is more powerful when integrated with other marketing activities including social media, content marketing, PR & Branding focused on the common goal of improving traffic & sales. As a full service digital marketing agency, we plan integrating marketing approach that can yield faster results, more traffic & enhanced engagement.
We have Google Analytics certified SEO experts who know how Analytics can help in monitoring & optimizing the site’s performances. From setting up goals, tracking events, producing custom reports to setting Intelligence alerts, we manage everything to provide actionable insights.
Monitoring & Reporting
Our proficient SEO services also enclose detailed & executive level SEO reporting, monitoring & on-going consultation through which you can adjust your marketing strategy accordingly & formulate strategy to reap benefits. From regular analytics monitoring to site audits, customised reports to search engine evolution charts, detailed backlink review to rank tracking; we keep you informed about every status so as to keep you close with your site’s growth.