“User-centric content marketing to drive multi-channel engagement”
The more rich information you provide online, the more likely you’ll drive profitable user-actions & reach a convertible audience. Tapping the most powerful tool – Content Marketing, we create & distribute highly relevant search engine optimized content that gets you discovered online, attracts both organic & non-organic traffic & acquires leads by engaging a clearly defined target audience.
How We Develop A Successful Content Marketing Strategy?
Define marketing goals
In the first stage, we set clear end-goals that we desire to achieveto take your business to the next level – whether for B2B, B2C or non-profit organisation. This not only lets us understand your brand but also forms the backbone for our next step- planning & research.
Create compelling & focused content
We can create highly relevant content customised as per your specifications – from blogs, news, press releases, whitepapers, case-studies, small email pieces, e-newsletters, catalogues, brochures, billboards, postcards, sales letters or online ads etc, we do everything.
Blog set up & Content Publishing
Depending on our content marketing strategy, we create touch points where we publish fresh content on the applicable platforms in the best format that you want – webpage, blog post, online PDF, plain HTML or printable etc. We also help brands in setting up blogs, optimize & manage them.
Analyse to measure results
Using analytic tools, we track user engagement, social sharing, readability, content performance& conversions -both for PCs & mobile device users. Not just this, we also perform in-depth content analytics customised to your business needs & optimize the content strategy accordingly.
Plan content strategy
We plan the content marketing strategyby creating a content calendar based on thorough research of your business and in-depth competitor analysis. This also includes searching trends, hot topics& seasonal searches.Wedo all this to ensure that our content marketing campaign works out best for maximum reachand the plan turns out successful in mapping the efforts against visitors’ behavior
SEO Integrated Content Marketing
We search potentially relevant keywords & SEO content ideas to include in your fresh content so that you can get better rankings in your search results. This boosts discoverability of your online presence.
Making Content Social
It’s important to tap social media platforms in order to share your content & popularise it by outreaching to the desired audience. We also integrate social strategy into our content marketing campaigns to help businesses plan social media activities around the content strategy.
Content Management through CMS
Thankfully, we also have a team of intelligent web developers who are expert at creating custom CMS that allows one to manage the content activities efficiently like – frequently updating site content, managing everything in folders, saving write-ups in draft state, updating site-navigation, auto-publishing of content, style using WYSIWYG editor, restricting access etc.