november, 2017

17nov10:00 am- 5:00 pmEmail Marketing

Event Details

This program is design to help participants understand and be able to explore the two most cost effective channels of executing targeted direct marketing. It is a two module practical intensive workshop.

Email Marketing: this module provides practical hands-on training on all aspects of email marketing, from crafting emails and setting up effective marketing campaigns to managing spam filters and evaluating delivery services. This course offers strategies for building a quality list of subscribers and maintaining a company’s brand and reputation by complying with spam laws, creating valuable email content, and ensuring emails are branded consistently. It also covers crafting marketing emails—from format and design to content—and analyzing the effectiveness of email campaigns.

The Mobile Marketing module focuses on utilising the power of mobile technologies as a way to access increasingly mobile consumers. You will understand emergent trends within the mobile space, and recognise the new opportunity afforded by “always on” mobile devices when interacting with specific audiences based on context and location.

This module covers the key concepts and terminology used within the field of mobile marketing and will equip you with the technical knowledge and skills to build and maintain an effective mobile marketing strategy. Learn how to run effective SMS campaigns and explore technologies such as NFC, Mobile Sites, Apps and Bluetooth.


(Friday) 10:00 am - 5:00 pm


Allen Avenue Ikeja

18, Afolabi AAina Street, Off Allen Avenue, Ikeja Lagos


Digital 18, Afolabi Aina Street, Off Allen Avenue, Ikeja Lagos.

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